Internal Communications Is the First Step in a Successful PR Campaign

External PR campaigns “create awareness and support among a company’s or organization’s target audiences for its products, services, mission, philosophy and approach to doing business. It helps build credibility that advertising cannot” (Vass, K. 2007, p. 20). Vass continues to describe how integral an internal PR campaign is to the overall success of external PR efforts. She describes how to organize an internal PR campaign, and urges the reader to harmonize internal efforts with external branding efforts to fully take advantage of external PR campaign. I selected this article for this week’s blog because it struck me as extremely relevant. If the organizational communications department is at odds with the Public Relations office, the business will surely suffer.

Vass. K. (2007, March). Internal communication is the first step in a successful PR campaign. Textile World, 157(2), 20-21. Retrieved June 7, 2007, from Business Source Complete database.