Hello everyone, and welcome to my blog. The article I have selected for this week details how a couple friends created a website called CollegeHumor.com when they were 18. The site is dedicated to sophomoric humor common among college-aged males. The article addresses the concepts related in chapter 4 concerning theories of culture. As the article states, "CollegeHumor is so focused that . . . it may be wholly incomprehensible to the over-40 set" (Fine, 2007, p. 24). The article discusses the unorthodox business practices employed by the leaders of CollegeHumor, and it illustrates how focusing one's communication toward one subculture can result in a successful business venture.
Fine, J. (2007, May 28). Sophomoric? that's the idea. BusinessWeek. 24.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment